The gap between what you think you’re creating and what you’re actually creating never ceases to amaze. You may think you have a perfect understanding of what you’re trying to do, backed by the advice of someone who seems to know what they’re talking about, but somehow, in the course of realizing your vision, things don’t go quite as planned. It only takes a slight creative misstep to stray from yesterday’s good idea to the stickiness of today’s mess.
These close calls kept coming to mind, time and again, while listening to the first two episodes of Week 2 of The Earwolf Challenge. For the first proper challenge of the competition, host and head judge Matt Besser tasks the contestants with crafting the perfect theme song and intro for their respective shows.
Episode 2.1
Monday’s episode is full of brief but interesting conversations on the nature of theme songs and show introductions, specifically regarding the purpose they serve. Besser’s advice gets more and more focused as the episode progresses, until by the end he has a pretty succinct bullet-point list of what a good intro should accomplish.
- Bring up the energy.
- Let the listener know what the show’s about.
- Get the audience on board right away.
- Remembering even casual decisions about what elements to include will be interpreted by the audience as significant, deliberate choices.
- Choose music that clearly says something about the hosts, the episode, or the show.
- Get in and get out.
Listening to the episode, I can almost see the contestants nodding along in enthusiastic agreement as Besser helps them develop a rough map of where they’re going. Some have previously established theme music and intro sequences. Some don’t. But every conversation ends on a positive note. Besser is admirably quick to point out he and the judges aren’t asking them to fit into a mold, but to simply take in what’s been discussed and make the best intro sequences they can. And this certainly seems to be happening. From Elizabeth Laime’s plan to only make a few tweaks to Totally Laime’s existing intro to Brett Hamil’s amazement that Ham Radio has “made it nine episodes in without ever having to address this,” shows the contestant-host back-and-forth flowing in a positive direction.
Episode 2.2
Jason Sklar
Jimmy PardoAll of which makes Tuesday’s episode that much more perplexing.
For Tuesday and Wednesday’s Besser is joined by Jimmy Pardo -- or Pardeaux, if you prefer -- and Jason Sklar, two well-known and successful podcasters who should be familiar to just about any fan of comedy podcasts. (Where is Randy Sklar in all this? I like to imagine him scratching forlornly at the studio door.) Pardo’s Never Not Funny was among the first wave of podcasts, and relatively few in the podcasting scene can match his experience. Conversely, the Sklars are only now just hitting the 1-year mark on their weekly Sklarbro Country. There’s an obvious care and attention to detail put into every episode that belies their still brief podcast run.
Choosing Pardo and Sklar as the first guest judges is setting the bar pretty high. And it makes for a pretty brutal judging episode. While Pardo and Jason readily appreciate the quality of the more complicated entries, most notably those from Left Hand Radio, The Fort and the aforementioned Ham Radio, they, to put it bluntly, don’t actually like most of them. And nobody is better at letting you know he doesn’t like something than Pardo. Sklar brings up a great point not mentioned in Episode 2.1: your listeners will have to live with your intro every single episode. “Shorter, tighter is better,” Sklar says. Basically sums up the entire week’s challenge.
Personally, I agreed with just about everything the judges offered up. After my potentially prudish poo-pooing of “questionable language” in last week’s episodes, I felt a little vindicated when Pardo repeatedly voiced the very same opinion. From Ham Radio’s racism-skirting joke about “thick black ladies” with “ghetto nails” to Television Zombies’ off-putting F-bomb. Pardo didn’t like it. My problem isn’t a delicate sensibility. It’s these attempts at edgy humor are going for the easy laugh. It’s the same reason (future guest judge, I presume) Paul F. Tompkins says he tends to shy away from profanity in his own work. He wants to know the audience is laughing at his material, not at the presence of a bad word.
The clear frontrunners after Tuesday’s episode are Totally Laime, The Bob and Dan Cast and The Little Dum Dum Club. What do these intros all have in common? They’re all short, punchy and give you a good feel for the show.
Episode 2.3
Everyone else gets pretty low marks from the judges. On Wednesday it's The Fort, Left Hand Radio and Beginnings ending up on the bottom. The judges can't always agree on what puts them on the bottom. Based on the week’s challenge, they're all solid choices. I'm disappointed to see one of my predicted front-runners, Left Hand Radio, wind up in the bottom three. Though, I can't argue with the judges’ reasons.
In the end, Beginnings meets its Earwolf Challenge demise. The judges' overall rationale, one that will no doubt come up time and again in the weeks to come: the show just isn't ready for prime time. If Earwolf's going to commit to producing the winning podcast for the next year, they're not going to want to take any chances. Especially when there are still strong contenders in the field. Beginnings hosts’ decision to broaden the scope of the show’s theme and their contention they're “nobodies” (a pretty major slip-up, if you ask me) reveals these podcasters are still feeling things out. Really, this challenge was never about music and an intro. It was about seeing how well the contestants know their own shows and how adept they are at communicating that understanding to the audience.
Speaking of feeling things out, I enjoyed hearing Besser’s decision-making process as he puzzled through how he'd announce the eliminated contestant. Ironically, nearly all of the music cues for the various segments in these episodes went on way too long.
Each week, in memoriam of the eliminated podcast, I'm going to listen to one of their episodes. This week it's you, Beginnings. We hardly knew ye.